Our Story 

At Practicurl, we’re all about curls, confidence, and cute vibes. Frustrated by the lack of tools that truly worked for natural and curly hair, we set out to change the game; one glam accessory at a time. Our hero product, the Satin Beauty Band, was designed to gently hold hair away from the face during your make up and skincare routine. From frizz-fighting essentials to game-changing accessories, every product we create is made to simplify your routine, make your curls last longer, and help you to achieve your healthiest hair yet.

Practicurl was founded by Sian, a curly girl who began embracing her natural hair back in 2015. Tired of the damage caused by heat and determined to set a positive example for her baby daughter, she started her curl journey and shared it on Instagram. What began as a personal transformation turned into a passion, and eventually, a purpose. Sian discovered a vibrant community, gained a loyal following, and most importantly, found confidence and self-love through her curls.

Today, Practicurl stands proud as your pink, pretty, and practical BFF, here to make natural hair care easier and cuter. We’re obsessed with designing fresh, fun, and functional products that keep your hair happy and your style on point. Because curls aren’t just a texture, they’re a whole lifestyle. And at Practicurl, we’re here to celebrate yours!