Our Story

I spent 11 years straightening my hair to look more “attractive”, more “presentable”, to “fit in” and to feel “good enough”. But it came at a cost. My hair was extremely damaged — dry, brittle and breaking. It was in the worst condition imaginable.

In 2015, when my daughter was just a baby, I started thinking about how beautiful her natural hair would be, but also how she would feel about it. I knew something had to change. If she saw me straightening my hair, I worried she would grow up thinking her own hair wasn’t good enough either — and the cycle would continue.

So I ditched the heat and left my hair alone. I learnt how to care for my curls and, slowly, I learnt to love them. All these years later, I wouldn’t change a thing. Embracing my curls has given me so much confidence, and I finally feel like me.

And now, seeing my daughter proudly wear and love her curls is one of the best feelings in the world. 🤍 With another curly daughter now joining our family, I can’t wait to teach her to love her curls too. That’s where Practicurl began — from a promise to my daughters and a belief that curls deserve to be cared for, embraced and loved.